Many people are aware that insulated metal panels are the building envelope solution of choice for their superior energy efficiency and thermal performance. What people may not know is that insulated metal panel buildings look as good as they perform. Today, the design flexibility of insulated metal panels allows companies to make their commercial buildings a large scale representation of their brand.

The endless design possibilities offered by insulated metal panels today mean that architects and builders don’t have to sacrifice style for durability, practicality and performance. Insulated metal panels for commercial projects now come in a wide range of both standard and custom colors, a variety of textures and finishes and an extensive selection of innovative panel profiles. IMPs can also be arranged both vertically and/or horizontally to help create visually striking structures.

That design flexibility makes it easy for builders and architects to design buildings that reflect a company’s brand. Taking advantage of this flexibility, building and design professionals are increasingly specifying insulated metal panels on commercial buildings in every sector to help companies showcase their brand.

An excellent example of how insulated metal panels are being used to create on-brand buildings is the Bluegrass Harley Davidson dealership located in Louisville, Kentucky. Kingspan Optimo and KS Series insulated metal panels in orange and black custom colors were used to help create the iconic and instantly recognizable Harley Davidson look.

Another project which used Kingspan panels in custom colors to create an on-brand building is the AutoNation DRV PNK stadium which is home to Major League Soccer Team Inter Miami CF. The 18,000-seat stadium features 40,000-square-feet of BENCHMARK Designwall 4000 insulated metal panels in the team’s signature black and pink colors.

An on-brand look was also created for Golden State Foods’ Texas Warehouse using Kingspan KS Series insulated metal panels. KS Granitstone panels in Imperial White, used for the majority of the exterior, contrasts with the metallic Dark Bronze of the KS Shadowline, which was selected to create exterior visual accents. Designing with these panels allowed architects to achieve a look in keeping with the corporate appearance of other Golden State Foods facilities.

With the almost endless amount of color and finish options, insulated metal panels are ideal for creating any brand aesthetic. Specifying Kingspan insulated metal panels for building projects achieves the best of both worlds - outstanding design and maximum thermal performance.